For all of you out there who have a website for your dental practice here is a quick tip. Be sure to place your website address (URL) on all of your marketing materials. Business cards, brochures, letterheads, magazine ads, yellow pages etc. What this allows you to do is reference people to your website where all of the information about your practice exists. That way on your marketing materials you don’t have to feel pressured to put all of your content and pictures and pay for bigger printing jobs or ad space.

Have you ever seen an ad in the magazine or on the freeway that just says the website address of the company that is advertising? The first time I saw that was on a freeway for a marketing agency in Salt Lake City, Utah. It really caught my interest I must say. I ended up going to the website because it was a URL that was easy to remember. The website was awesome! Well designed and well structured with easy to use navigation to find any information I may have been looking for.

The point is that you don’t need to spend extra dollars for bigger ad space in your yellow page ads or any other form of marketing. All you need to do is simply reference people to your dental website. That then puts the pressure on your website to be professional and show your viewer everything you want them to see.

This entry was posted on Wednesday, November 14th, 2007 at 11:21 am and is filed under Website. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.