Essentials of Practice Marketing
Recently on The Wealthy Dentist Blog, Melinda Spitek spoke about the importance of marketing for the dental practice especially during the “slow” times. She covered several good points including the “essentials of practice marketing” which were stated as following:
- Ask for a referral, in person, with every appointment
- Reward patients who refer you a new patient
- Quarterly practice communication—newsletter or letter to your patients
- Professionally created “welcome packet”
- Printed stationery and thank you cards
- Consider newspaper, magazine, radio advertising
- Direct-mail prospecting service.
This is great information provided by Melinda and I hope that all Dentist Practices understand this information. The only problem is that it fails to include one of the most vital essentials of marketing. And that’s Internet Marketing! How could she so easily forget? When we are talking about “slow times” nothing is better than a website for your practice. Especially because it’s more cost effective than print and radio ads. Melinda Spitek, don’t forget next time!