Marketing your dental practice using online local classifieds can be a very productive way of spending your marketing time and energy. Usually these routes are free of charge so you don’t worry about throwing more money at advertising. Typically the average Internet user who looks up classifieds is looking for some sort of discount. So it’s a perfect opportunity for you to advertise free teeth whitening, free consultations etc. Online local classifieds are and have been a great tool for local marketing for many years now. Generally speaking, dental practices have not yet adopted this concept. Which gives you, the reader of this article much advantage over your competition by doing so. Every state or area has it’s own local online classifieds website that is popular. For example, here in Utah it’s KSL.com which is the website for one of the local news stations.

It will be up to you or a professional who is helping you to find out what that website is that is currently getting all of the traffic for your area. You can contact me if you need more information regarding what that website may be in your area by leaving a comment to this article.

There is one thing you can almost guarantee with online local classifieds. Almost all of the searchers are local people! That means that they are all people within “striking” distance of your dental office. You can also see what your competition is up to. If you don’t see them advertising on the local classifieds, you know that you have tapped a resource that they have not thought of yet. Which gives you a wonderful advantage. If they are already advertising on this spot, you can see what they are up to and what offers they are offering. Remember, online classified ads are also crawled by the search engines giving you twice the opportunity for your ad to be seen.

There are some important tips that I wanted to give you concerning the writing of your dental online local classified ad. They are as follows:

• Write an eye catching title to your ad - Make sure to write a title that you feel will best attract your local customer. For example… “Free Teeth Whitening at Fairfield Family Dental”
• Include A Link To Your Practice Website - Instead of having to deliver all important information pertaining to your practice in one little ad, just link to your website (which should include all helpful information for the potential patient)
• Clearly State Your Offer - Be clear and simple in stating your offer. Whether it be free teeth whitening, free consultations or whatever. Make sure you clearly state what the offer is and that you can actually deliver it.
• Post A Testimonial - Give your potential patient the opportunity to see what others are saying about your practice and about your work. You will be surprised how effective this tactic is.
• Image of Practice Logo - Post with your ad if you can an image of your practice logo. This has a branding effect on the viewers and portrays to them your value above all other related ads.
• Phone Number & Address of Practice - this is critical to your success with your online classified ad. Make it simple and easy for people to contact you and to find your practice.

Good luck with your classified ads. If you need any further advice or help you can ask us. Patientdocs.com MedeRank services help Dentists with their online classified ads as well as with many other aspects of dental internet marketing.

This entry was posted on Monday, December 3rd, 2007 at 5:20 pm and is filed under Med eRank. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.