There is a huge problem with dental website templates. And that is that they are templates! Nothing is worse than having a pre-made template for a website. It’s cheap looking. Very Cheap looking. If you own or work for a dental practice, it is critical for you to have a website the practice. But it is not critical to have a template for a website. You are better off not having a website at all at that point.

What kind of message are you trying to send to your patients and potential patients? That you are cheap? That you are non-professional? I have a solution for you instead. Make sure that your practice website is totally custom in the way it looks and “feels”. Make sure that your website closely resembles your actual physical practice and the dentists who work there. Doing so will benefit your practice in the long run. It may cost you a little more money than a cheap template website. But it will pay off and you will be happy you paid the extra fees for a company to build you a custom website.

Remember this one last key point. As clever as companies try be, they cannot trick the potential customer. Internet users are becoming more and more savvy and they do know a template website when they see one! If you are caught having a template website it will ruin your reputation with that potential patient. That’s a risk you should not be willing to take.

This entry was posted on Wednesday, November 21st, 2007 at 4:45 pm and is filed under Website. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.